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Web Trend Map 2007 Version 2.0

Described as a “New York Subway Map of the Internet” (or even Paris and Tokyo subway systems), the new version of the Web Trend Map 2007 was released in June this year by Information Architects Japan. Despite the occasional derisive comments from digg readers about the Web Trend Map, I find it interesting for the same reasons as defined by iA:

In house, we use it as a consulting tool. It has helped us exploring, defining and explaining the Internet strategy and positioning of all of our clients since we first introduced it in January. Each website on the map stands as a (more or less) successful paradigm for an interactive brand, design or business model. In order to position yourself, you need to know your place on this map.

I was introduced to the first version of the map by Matthew Hodgson. It’s up on my wall at work, reminding me of the various cool stuff that’s happening around the world.

Published inWeb


  1. It’s great to be able to visualise some of these very complex ideas in ways that people can readily digest. It’s something that (most) IAs do very well :)


  2. It’s very cool, thanks for reminding me of its existence, I’m sticking it up in my office as we speak.

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